Most people in America have a Facebook page. It is a great business tool as well. There are quite a few options you can use when it comes to sharing your business. Whether you’re paying to advertise or not, you will find the following tips to be useful.
When you publish something on your website or other social media accounts, link to it from your Facebook page. If you write a blog, make sure that new posts appear on Facebook. Link up your Twitter account so that your Tweets appear on your Facebook wall, too.
Look at Facebook as a great way to post content. It’s for more than sharing photos and playing games. Treat it that way. Write real blog posts and promote your blog posts from other channels into your Facebook page. You can reach significant numbers of people on Facebook.
Remember the audience you already have. Lots of folks worry so much about attracting new followers that the previous customer group falls by the wayside. Your audience must feel respected. These customers can champion your brand if you engage them effectively.
Free giveaways are some of the best tactics for your marketing plan. Offer a contest or a giveaway to your current customers. Don’t give away anything expensive; just make it something that your fans will want.
Offer an exclusive product to people who “like” your page. You can glean a lot of attention through Facebook likes. You may want to offer a free giveaway to those who like your page. It may be something you offer to others, or perhaps the chance to win your sweepstakes contest. If you give them something they desire, they’ll easily click “like” for your page.
Your posts should include valuable content. Your followers should learn something from what you post or they should be entertained in some way. Try not to “sell” too much, though, or your followers will quickly tire of seeing your name pop up on their news feed.
Hiding content from non-fans is a great way to turn visitors into followers. If any of your content is hidden, people will follow you in order to view it. However, only small amounts of content should be hidden so that it doesn’t affect your SEO.
Ask your fans to get involved in various decisions related to your company or brand. People like to feel that their opinions are important and valued. These are the best minds to tap into for opinions. If you blog, ask fans what they want to hear about.
Personalize your brand so that it is memorable. If people find your posts to be dull and boring, this will reflect poorly on your brand. Have a little bit of personality while remaining as professional as possible when you can.
Try posting professional photos on the Facebook page. People will see them and think highly of your firm. If you use personal pictures, ensure that the quality is good, and that you only post photos that will put you in the best possible light.
Facilitate interaction between yourself and other fans. Let conversations flow on your page. By deleting the conversation and telling people that only on-topic conversations are allowed, you may offend them. Only intervene if the conversation becomes hostile or offensive.
Design your Facebook page to be similar in theme to your website. For instance, if you use cardinal red on your website, also be sure to include it on the Facebook page too. This helps brand your Facebook page with your business. When the two are unalike, people will be confused.
There are many schemes to avoid when using a site like Facebook. There are many examples of each out there. People often forget to look at examples of mistakes so they can avoid them. Learn what you should avoid to prevent any mistakes right off the bat.
Encourage customers to share reviews of your products or services on your page. People that want to purchase what you’re offering will enjoy reading through reviews about these things. Having your past customers share their experiences will allow prospective customers to make an informed decision.
You now have some tips that can help you when marketing on Facebook. Facebook requires no investment of money, so it is simple to get started. Be sure you’re ready to start soon so your competition doesn’t have a chance. You never know when they might start up their own page!