People from all over the world use Facebook. But, it can be a great tool to market your business. There are many marketing options available to increase exposure. Whether you’re paying to advertise or not, you will find the following tips to be useful.
Holding contests is a great way to expand your Facebook fan base, so do your best to take advantage of it. Offer prizes or discounts to your users when they like your page. However, make sure you do award a prize to one new viewer as you do not want to be known as dishonest!
Your Facebook page needs to be monitored for spam at all times. There are some filters that can be used when editing your page that help monitor the page, even if you are not around. Any administrator can type in keywords using this tool that will automatically filter it out.
Offer an exclusive deal to those that “like” your page. If someone likes your page it will get you a ton of exposure. Think about offering something that’s exclusive and free to those that like your page. It could be a sweepstakes or something that every person gets. If you are offering them something that they want, they probably won’t think twice about the quick click of a button.
Don’t update just for the sake of putting words on your wall. Every post should sell your message or products. Basically, whether it’s some helpful information or a look at a hot, new product, all posts should contain useful information. Don’t be too much of a salesman, however, or people will get tired of your updates.
There are more social media marketing choices other than Facebook. Facebook is very popular, but other sites may appeal to other demographics. Research and make sure your target audience is using the site as much as you think they are.
Don’t share updates that have no direct relation to your own content. Take care when posting about current events so as not to bore or offend any followers. Use a separate personal account to share details about your personal projects.
It is of critical importance that you make some serious efforts to keep your audience informed on your Facebook page. You don’t have to make 10 posts a date, but you should update regularly. Keep your content quality driven at all times.
It is important to understand the reason for your Facebook page. Don’t create one just to say you have it. Do you want to tell your customers something? Or do you want them to be communicating to you? Using Facebook to grow your customer base is different from using it to retain and promote loyalty among existing customers.
Nurture the relationships that you have on Facebook. Growing your Facebook relationships take the same time and effort as real world relationships. One good rule of thumb for building relationships is consistently fresh content. Make sure you periodically run a contest or promotion to reward your most loyal followers.
Attract extra likes to your Facebook page by running a special promotion or contest. You can offer discounts or a nice prize once your goal of likes is met. This will get you quite a few more subscribers and that also gives you the chance to have the winner review the prize they got if they enjoyed it.
See if your subscribers are willing to share the content you share with the people they know. You can encourage this sharing by offering discounts, coupons, or sweepstakes entries to everyone who shares an update. You can hand out your incentives after your subscriber goal is met.
Be creative with your posts but stay on track. Your content should be brand related, but you definitely don’t want to get boring. Use various methods to engage your fans. Encourage them to submit pictures for a display, or raise questions they can interact with.
You should now have the tools you need to run a successful Facebook marketing campaign. Because Facebook is so affordable, it is easy to implement the tips you have learned here. Start right away, and get a jump on your competition. You never know when they might start up their own page!