Facebook is more than just a social site, it is a way to connect with customers and potential customers. You do, however, need to know a few things about how Facebook marketing works before you dive in. Check out these timely tips that will start your Facebook marketing campaign off on the right foot.
Generate some attention for your Facebook campaign by organizing a giveaway. Offer free samples to your subscribers who share your information with others. Post the names of winners on your page and watch as your number of followers grows with each giveaway.
Look at Facebook as a great way to post content. Facebook isn’t just for chitchat, it can also be a serious content platform. Use it in this way. Cross promote information between your official website, blog and Facebook. Facebook will bring you a great deal of traffic if you do.
Facebook Offers lets you provide freebies or host contests easily. Set up your offer and then turn change the status to “Promoted Post”. If your offer is really good, you can consider opening it up to non-fans.
Use the custom tabs to maximize your Facebook marketing efficiency. The tabs will let you present your information in an organized manner. For example, if you are holding a contest, you can include a tab for the contest information.
Treat your old customers well. Your current fans can easily be forgotten in the effort of bring in new fans and increasing likes for your page. In order to market using Facebook, your audience should feel respected. This results in true engagement with your brand, and therefore much attention should be paid to customers.
You need to know when you should post about your products on your page. You can gain lots of attention by doing this. But, be sure it is positive attention. Only post on another person’s profile page if you’re sharing something valuable. You don’t ever want to be guilty of spamming.
Give someone something valuable if they “like” your page. Having a lot of likes brings attention to your page. Think about giving folks something unique and free if they give your page a “like.” You could give away a free sample or even a chance in a sweepstakes. If someone sees a chance to get something of value, they will be more likely to click that button.
Your posts should include valuable content. Think about how your fans can truly benefit from reading or viewing your posts. Avoid “selling” on your Facebook page, so as to avoid popping up too much on your subscribers news feed.
There are many other avenues to market your product on the web. This network is very popular, but some subcultures and age groups prefer other websites. Research and make sure your target audience is using the site as much as you think they are.
One way to entice people to follow you is to only show content to those who are following you. A casual visitor just might be willing to start following you if that’s the only way to get access to a particularly interesting part of your page. But, only keep some parts of your page hidden, as hiding too much info will hurt SEO.
Seek out opportunities to show your expertise. Facebook can help you build your authority online in your niche. Also look for certain avenues you can use to market your product. That not only shows you’re the best, but introduces you to new customers.
Don’t turn off functions that allow people to comment on the page. You may think of this as a way to keep inappropriate content off of your page, but all it will do is convince users that you do not care about what it is they have to say.
Encourage your followers to interact with your brand and others on your page. This will help keep the conversation going about your products and services. If you get rid of a post or tell others that they need to change the topic, it could offend them. Only step in if the tone gets raunchy or mean.
Marketing Campaign
Now you should know what it takes to build a marketing campaign on Facebook because of the article above. Choose strategies adapted to your target audience to get better results with your Facebook marketing campaign. Learn all you can about Facebook marketing prior to starting your campaign.
