Do you have a Facebook business page? If not, you are neglecting lots of potential customers. If you do, do all the proper things to get to those clients and avoid doing anything that will be annoying to them. Continue reading to learn more about this marketing strategy.
Facebook is a great way to share your content. While Facebook can be used as a chat service, it is better used as a long-form content sharing medium. Realize this. Make sure that you incorporate professional posts about your product on your page. You will realize that Facebook will help drive high traffic!
Using Facebook Offers, you can quickly promote a contest or freebie which you are offering on your website. You only need to post the offer and then change it to Promoted Post on your wall. A good offer will appeal to potential customers as well.
Create custom tabs on your business Facebook page. These allow for increased organization, making your page very user friendly. For instance, your current giveaway can have its own tab that lets your followers know how things work.
It is important to have a lot of followers when using Facebook as a marketing tool. Having an excess of 5,000 fans is best. Once you hit that threshold, you’ll see that your conversion rate heads skyward.
Consider purchasing Facebook ads. You can alter your ad to your customer base to maximize profit. You can set a budget and work only as much as you want to. There are no long-term commitments. Your ad can be stopped any time.
Facebook Pages
It can be helpful to be active on other Facebook pages instead of just your own. You can gain attention from others’ Facebook pages. Make sure your posts get the attention you want. Only post on other pages whenever can positively contribute in some way. Do not engage in spamming of any sort.
See if you can post things to your Facebook page that allow people to sign up for offers from you. You can provide incentives for people to do so, which will make communication easier going forward. Offer something valuable in return for signing up, or create a sweepstakes which requires that information for entry.
If updates are not relevant to your business, do not share them. Only talk about stuff that will interest your target audience. Keep the business and personal pages separate so you can focus on your business better.
Be sure you give your business some personality. Boring content makes your brand look boring, too. Infuse personality into it, but remain professional while doing so.
Keep your followers updated regularly on Facebook. Regularly update your page, at least once a day. Keep your content fresh and filled with relevant information your customers would want to read.
Do not turn off the comment function on your Facebook page. Not allowing your customers to post causes them to think that you don’t care about their opinions.
Remember the purpose of your Facebook page. It shouldn’t be because everyone else has one. Did you create your page as a way to engage customers? Or, is the point to help them communicate in your direction? Using Facebook to grow your customer base is different from using it to retain and promote loyalty among existing customers.
Take part in the conversations on your Facebook page. Look for ways to draw your followers into interesting conversations. Pose a question for them to answer or pick a topic of conversation. Once you get a conversation going, join in. The more you interact with others on your page, the more you are going to be seen as an individual entity rather than a faceless firm.
Vary the style of your postings, but keep a consistent message. These posts can be loosely related to your products or services. Look for new topics your fans would be interested in. Incorporate photos in your posts to stay dynamic and contemporary.
Now that you have read this article you should be ready to create a Facebook page for your business. You should have what you need to begin, so there’s no excuse for not being on Facebook. Even if you aren’t new to Facebook marketing, there is always room for improvement. Use what you learned and watch your business progress.
