Facebook is a new and effective tool in the marketing world. There are so many people using Facebook, it just makes sense to use it as a marketing tool. If you really want to improve profit for your company, you will need to create a Facebook page.
If you want to interact with your customers then you need to reply to the things they say to you on Facebook. This, at a minimum, means you need to have someone read wall postings each day and check for “@” postings from other users. It is especially important to reply if the comment needs customer service support or a complaint is brought to light.
Try your hand at Facebook ads. Normal posting only adds so much when it comes to promoting services and products. Ads can reach further into your target market and draw customers to your page. They generally do not cost a lot, and they can help you a lot.
Make sure that your Facebook page is spam-free. There are some filters that can be put into place if you can’t monitor your site all of the time. Anyone that is an administrator on your profile is able to enter some keywords into the filter so that those things can’t be posted to your page.
Facebook Offers is a great way to promote freebies and contests you offer on your site. You just need to set the offer up and then convert it to something known as a Promoted Post via your wall. Depending on the offer, you may even want to promote it to people who aren’t followers.
Make sure to respond to all comments and inquiries sent to your Facebook page. Show that you appreciate their questions and comments, and give helpful responses. You can share the link to an article if it is going to answer any questions they might have.
Know when you should and shouldn’t post on other walls. Posting on Facebook pages that are not your own can get you a lot of attention. It needs to be positive attention. If you have something good to say you can post on other pages. Don’t ever spam!
One of the best marketing tactics is to hold a giveaway. Offer a contest or a giveaway to your current customers. You do not need invest much money, but you can increase your base of potential customers.
One way to make visitors turn into followers is to make sure you hide certain content from people that aren’t fans. If any of your content is hidden, people will follow you in order to view it. Exercise good judgement in the amount of content you provide behind a fans-only area, because it will impact your SEO.
When using Facebook to market your business, you may have trouble getting started. A good start is to add a Facebook button to your site. This helps visitors and customers connect with the business and isn’t as intrusive as other marketing forms. It is much easier to keep your customers informed when they use Facebook to connect by liking your page.
Make sure you have a good personality with your posts. If people find your posts to be dull and boring, this will reflect poorly on your brand. Infuse personality into it, but remain professional while doing so.
Define why you need a Facebook page. Don’t create one just to say you have it. Are you using it to communicate to customers? Or do you have one so your customers are able to contact you? Using Facebook to get your business to make more sales is quite different than using a page just to work with customers that are already buying from you.
Don’t use sub-standard photos when you are adding them to a Facebook page. You want your followers to equate your business with professionalism, not amateur hour. If you use personal pictures, ensure that the quality is good, and that you only post photos that will put you in the best possible light.
As mentioned before, marketing with Facebook has become a wildly popular method of growing customer bases. When done properly, this type of marketing can get lots more folks interested in your offerings. The advice here is a great start, so start using it today.