How much do you know about online marketing? Can you use that expertise on Facebook? Are you someone who is into traditional marketing that needs to know more about Facebook? No matter what your marketing prowess may be, this article will teach you a thing or two.
Give away free items to loyal or potential customers. Offer free samples to your subscribers who share your information with others. Make a big announcement of winner names on your page, and keep doing that whenever you want more subscribers.
When you use Facebook for marketing purposes, you must have a page that stands apart from the crowd. This can be accomplished by making a brightly colored page or adding a great deal of pictures to it. Most users on Facebook are visual.
Be sure there is not too much spam on your Facebook page. Employ filters that can keep tabs on your page even if you’re not logged in. Page administrators can add keywords into the tool that will help keep things filtered.
When using Facebook, think of it as a strong platform for sharing quality content. It’s for more than sharing photos and playing games. Use it in this way. Post real blog posts to promote your posts from other media channels to your Facebook page. You will see great results from using Facebook.
Would a group better suit your needs than a page would? A Facebook group allows users to have their own community. You can also use a group and a page to give updates and allow users to share content.
Facebook Offers is a great way to promote freebies and contests you offer on your site. Set up your offer and switch it to Promoted Post via your Wall. If it’s a good deal, you can give it to people that do not even like your page yet.
Answer all questions and comments sent to you via Facebook. This will show that you are on point and active on your page. Never hesitate to share links to the site if there is an article that is on point in answering their question.
Custom Audiences can help you gather together all of your followers’ email addresses and send specific advertisements just to them. This increases your conversion rate and lowers the cost of your campaigns as many more of the people you advertise to will convert from leads into full fledged sales on your site.
Facebook Pages
Don’t forget to discuss your business on other Facebook pages. You can garner a ton of attention when you post on other people’s Facebook pages. Make sure it is the good kind. You always want to keep your posting professional and a reflection of your business. Spamming is something you should never do.
If you receive a “like” from someone, give them a special offer. New likes have the opportunity to draw a lot of attention to your page. Try to give a way free items if they are going to ‘like’ your Facebook page. You can offer a discount on your products or even give a free item. If you offer something they desire, they will not think twice before clicking that button quickly.
When you are marketing on Facebook, typically you want to sell more of your products as a result of your efforts. Therefore, set a goal to achieve a certain amount of sales by month’s end. Getting a lot of likes on your page does not mean much if it does not translate into sales. If you are disappointed in your sales, it might be time to make changes in your business strategy.
Target Audience
Facebook is one of many social media sites out there. Although many people use Facebook, make sure that your target audience uses the site as well. Research and make sure your target audience is using the site as much as you think they are.
Those who are new to marketing may have a leg up on old pros who are used to traditional marketing methods, but this article really levels the playing field between both. Of course, this will happen only if they use these tips. Today is a better time than any to start making money using these tips.
