Your own friends and family may be on Facebook. Older friends and family are likely on Facebook, as well. But do your customers have a Facebook page? If they are, Facebook marketing may be what you need to take your business to the next level.
Another option, besides a Facebook page, is to create a Facebook group. A group allows everyone to interact and feel like they know one another. Allow your subscribers to post content on your Facebook page.
When you utilize Facebook Offers, you are able to promote freebies and contests you’re running on your site. You just have to set the offer up, then on your wall, make it into your latest Promoted Post. If the offer is especially awesome, consider promoting it to Facebook in general as opposed to just your following.
Make your Facebook marketing page more efficient by using the custom tab options. The tabs will let you present your information in an organized manner. For instance, if you have a contest going, a tab for that can be included.
Before you do anything else, you must build your audience. You should have 5,000 fans or more before you really start investing in marketing. When you hit that number, conversion rates skyrocket.
Try buying Facebook ads. You can tailor your ad so that only people of specific age or gender criteria see it. There are many budget tools to work with as well. There are also no long-term commitments required. You can stop your ad whenever you want.
Host a giveaway to increase interest to your Facebook page. Host a giveaway for a free product or service that will be won by anyone who follows your page or subscribes to email updates. This technique will increase your visibility without the necessity of spending much money.
Be very carefully about the updates you post. Your followers will become disinterested if you aren’t sharing content that they can use. Educate your customers with enlightening posts. Using Facebook Insights will help you learn which updates do well and which are flops.
Immediately answer any questions and comments that your followers post on your Facebook wall. If someone goes to the effort to contact your business, you should take the time to talk with them. You should consider a Facebook post like an email or a telephone call.
Facebook marketing is all about eventually selling more of your product. Set monthly sales goals for yourself. Getting a lot of page fans is great, but it doesn’t mean much if it does not translate into more business. Try switching your strategy if you’re not seeing an uptick in business.
Develop a group intended just for the business. This should be a place for customers to get answers to their questions as well as chat among themselves. You can also give your group customers advance notice of deals and coupons or even create special sales just for them. You’ll build a personal relationship with your fans this way.
Facebook marketing can seem like a daunting task and getting started may not seem easy at first. You can start by placing Facebook buttons on your website. This widget allows customers to easily connect to your business’s Facebook page. It is much easier to keep your customers informed when they use Facebook to connect by liking your page.
It’s imperative that you keep your audience up-to-date. This isn’t the same as posting five times daily, but do regular updates. Make sure your updates are content rich and are filled with information that your customers and followers would like to read.
Nurture your relationship with followers on your company’s page. This is as important on Facebook as it is in your home life. Keep your content interesting and fresh to keep people engaged. Never neglect to provide loyal customers with deals and special promotions.
Run some competitions from time to time to get a certain amount of “Likes” on your page. Offer to run a discount or a drawing for a free item when your goal number of likes is reached. This will also increase your traffic, resulting in many more sales.
You probably use Facebook and have a pretty good idea about what a customer wants. Use everything you’ve learned here and you should be able to get a campaign started that impresses your customers. The more you work on this, the more money you’re going to make.